INNOVATIONS

19.05.2016

Prim Pac presents a new premium packaging for fruit – Stand-up grip seal and zip seal pouches


Today, fruit in supermarkets is sold loose for shoppers to pick themselves or comes pre-packaged in PET or cardboard trays. With its stand-up grip seal and zip seal pouches, the packaging company Prim Pac is presenting a very interesting alternative in fruit packaging. The grip hole and the option to print on both sides of the pouch make this new fruit packaging the ideal sales promotional tool.

The US is considered a pioneer for new store concepts in the retail trade. However, as a sales promoter for premium fruit, this new fruit pouch is already successful not only in the US but also in Europe (in stores such as Edeka, Rewe, Walmart, Safeway, and many more).

High-quality printing options
Thanks to its integrated grip hole, the stand-up pouch is always ready-to-hand on the shelf, thus giving the customer an easy choice! What’s more, its high transparency and the high-quality printing options make the new pouch truly eye-catching. From a minimum order quantity of 50,000 pouches, the size of the pouch can be changed and the printing can be customised with up to 10 colours.

Premium packaging for cherries

Depending on the intended use and hygiene regulations, the new fruit pouches are made from LDPE, CPP or CPP/OPP and are closed with either a grip seal or a zip seal. Thanks to an appropriately appealing design, the pouch is also ideal for carrying children’s snacks and can indirectly promote healthy eating.

Compared to conventional, rather sizeable fruit trays, the new fruit pouch is also much easier to dispose of.

This new fruit pouch is primarily designed for grapes, cherries, apples, pears, apricots and plums.

Stand-up grip seal pouch for grapes

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